Collage Couture: How Eckhaus Latta Brought Collage.com to New York Fashion Week

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Zoe Latta and Mike Eckhaus — the creative force behind innovative New York-based fashion label Eckhaus Latta — are no strangers to working with unusual materials. In fact, it’s become a part of their signature.

The latest material they’ve addition to their repertoire? Collage.com photo towels. For their show at this season’s New York Fashion Week, Latta and Eckhaus knew they wanted to collaborate with artist Alex Da Corte on the set — what they didn’t know, Latta recalls, was what material they wanted to work with together. “Because we were using a lot of terry cloth and towels for the collection, we decided to make the set out of towels using Alex’s art work and we knew we wanted it to be printed,” she says.  Enter Collage.com — “the perfect partner.”

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To get the look they were after — an Eckhaus Latta  photo towel is no ordinary photo towel — they began on paper. “Alex initially printed one of his drawings on a couple of different towels,” Latta explains. From there, he “distorted them more, by drawing directly on the towels with chalk, spray paint, etc.” The team then settled on a favorite, photographed it,  printed it on several towels, and then stitched those towels together. “So the runway was a towel,” she says, recapping, “with an image of a towel on it.”

(Unsurprisingly, the results were gorgeous.)

And the invitations? Also towels. Or rather, pieces of towels. They idea, Latta says, was to “give [invitees] a taste of what was to come.” Showcasing the medium was a priority: they wanted to highlight the fact that the towels had been digitally printed.

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For Eckhaus Latta, the show was a success. And for the rest of us? Whether or not you’re in the market for a hand-painted towel runway yourself, the Eckhaus Latta show is proof that Collage.com can go anywhere — including New York Fashion Week.